The Revenue Estimate Tool predicts the potential earnings attributed to your Yelp presence. For example, the Activity Feed shows users’ demographics, as well as when they call a business, map directions, or move from Yelp to the business website.
Yelp account free#
Yelp offers a number of free tools that allow you to track and analyze how visitors are engaging with your profile-data that can then help inform your business strategy. “We have customers who come up to us and say, ‘I saw this great photo of your pulled pork sandwich or I read this awesome review of your fried chicken sandwich, I’d like one of those,’” Lamon said. And some business owners believe photos help bring in more customers. Remmers told me that people searching Yelp business profiles stay on a page with photos two-and-a-half times longer than on a page without. Photos are especially important for attracting customers.
Yelp pages frequently appear high up in Google search results, many times even ahead of your actual business website! “The more information a consumer has when making a buying decision, the better,” said Morgan Remmers, Yelp’s manager of local business outreach. Be sure to also include key search terms in your profile. Be sure to list critical information like business hours, contact information, the link to your website, menus or a list of services, and a 3,000-character description of your business.Īn important question to keep in mind is: What would inspire customers to walk through my door? Tell users right away what service your business offers, as well as what qualities or features make you unique compared to competitors in the area. Once you’ve claimed or created your page, it’s important to create a robust presence. Inaccurate or out-of-date information will inevitably frustrate customers. Once you create your page, don’t forget to check in periodically to keep your hours and other information up-to-date. In the BCG study mentioned above, only 11% of small businesses had claimed their profiles, so make sure you do this! If the page doesn’t already exist, you can create one.
Yelp account update#
This will allow you to update the profile page with relevant, current information and access Yelp’s tools for business owners. Your business may already have a Yelp page, but as an owner, you need to “claim” it.
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